We broke the YouTube view record for VEVO original programming. Without paying a dime to pump up the numbers – brand managers, you know what we’re talking about ; ) – our 9 episodes have a combined 6.6 million views and counting. Thank you Tess, Eva, Taylor, Beyonce, Rihanna, Iggy, Katy, et al.
Our hearts go out the Habs today. They are down three to one in their conference semi-finals versus Tampa. But they kicked ass last night so we have fingers and everything else crossed hoping they can win the next three to keep climbing to the Stanley Cup. If you’re a Habs fan, go to Club1909.com now to sign up and get your name on Bell Centre Ice and support the team when they need it most (you can even see where your name is being printed). #GOHABSGO
Today. Just. Got. A lot. Cuter. In our new series, DIYourSelfie, Youtubers Tess and Eva take the looks from today’s most popular videos and make them their own with step by step style and makeup tips. It’s all about socially famous girls talking about today’s most popular artists. Call it Influencer Heaven (a few million organic views so far and counting).
First up was Meghan Trainor’s new “Lips are Movin’.” You can see it here. Second up, a little Super Bowl performer who calls herself Katy Perry:
Each week Vevo releases new episodes. And viewers get shoutouts for sharing their own looks on Instagram with #diyourselfie. And yes, we are popping some pretty gorgeous red lipstick these days… it’s a look that pairs perfectly with beer bellies.